Brand Approval

What is Brand Approval?

·         It's permission to list products from established brands (like Nike, Apple) on marketplaces, or to use a brand's name/logo in marketing, ensuring you're an authorized seller and not selling fakes.

·         It's different from Brand Registery, which is for brand owners to protect their IP. 

Why is it Needed?

·         Combats Counterfeits: Protects customers from fake products.

·         Maintains Brand Integrity: Ensures proper usage of brand materials.

·         Platform Compliance: Required by marketplaces like Amazon, Flipkart, and GeM to sell restricted brands. 

 Brand Authorization Letter

•Issued by the brand owner/manufacturer

•Authorizing the applicant to sell/distribute the brand

Trademark Registration Certificate

•Proof of brand ownership (™ / ®)

•Issued by the relevant IP authority

Company Registration Documents

•Certificate of Incorporation / Trade License

•GST/VAT/TIN (if applicable)

Product Catalogue / Brochure

•With brand name, specifications, and model numbers

aQuality Certifications

•ISO, CE, BIS, FDA, or other applicable standards (product-dependent)

Manufacturer Details

•Manufacturer name & address

•Manufacturing license (if applicable)

Undertaking / Declaration

•On company letterhead confirming authenticity of brand/products

Previous Supply References (sometimes required)

•Past clients or completed orders using the same brand